Why "Free" Software Is Rarely Free: The Small Print Nobody Reads
Free to start. Then somehow £40 a month, per person, per feature, forever, once you're too dependent on it to leave.
Nimble IO Blog
Insights on custom software, CRMs and the web
Practical advice from the team - written for the people making the decisions, not the people writing the code.
Local SEO for Trades: Why Van Signage Alone Won't Save You Online
Your van looks great parked outside a job. Google has absolutely no idea it exists.
The Real Reason Small Businesses Fear Automation
It's not the robots. It's the very reasonable fear of automating a broken process and getting the wrong answer faster.
Digital Paper Trails: Why Photos and Timestamps Save Arguments
"It definitely wasn't like that when we arrived" is a much stronger sentence with a timestamped photo behind it.
What Happens When "The Guy Who Knows the System" Goes on Holiday
Every business has one. Nobody plans for the two weeks a year he's in Benidorm and unreachable.
The Unofficial Guide to Surviving a CRM Rollout
New systems don't fail because the software is bad. They fail because week two exists.
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