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Case Study · Custom Software · CRM

Merit Hotels - Bespoke Revenue Management Platform

How we replaced a complex web of spreadsheets with a real-time revenue management platform, cutting admin time by 60% across the hotel group.

Client: Merit Hotels Industry: Hospitality Services: Custom Software, CRM 60% less admin time
Merit Hotels revenue management dashboard

The Challenge

Merit Hotels manages multiple properties across their group. Each property generates daily revenue data that the leadership team needs to track, compare, and forecast against targets. Before working with us, that process was entirely manual.

Revenue tracking was done through a complex web of spreadsheets shared across departments. Data was entered by hand, often delayed by days, and prone to human error. Figures were regularly inaccurate, making it difficult for the management team to understand how individual properties were performing at any given time.

Forecasting was little more than guesswork. Without a reliable, centralised view of revenue data, the leadership team was making strategic decisions based on incomplete or outdated information. They needed a single source of truth - a platform that could pull together revenue data from across the group and present it clearly, in real time.

What We Built

We designed and built a bespoke revenue management platform tailored to Merit Hotels' specific workflows and reporting requirements.

The platform provides real-time dashboards that give the leadership team instant visibility into revenue performance across every property in the group. Each hotel's data is presented alongside targets, forecasts, and historical comparisons, so trends and anomalies are easy to spot at a glance.

Multi-property support was central to the design. The system allows managers to drill down into individual properties or view aggregated group-level data. Role-based access ensures that hotel managers see their own property's figures, while directors and the MD get the full picture.

We built automated reporting that generates daily, weekly, and monthly summaries without anyone having to lift a finger. Reports are delivered directly to the relevant stakeholders, replacing hours of manual spreadsheet work. The platform also integrates with Merit Hotels' existing booking systems, pulling data automatically rather than relying on manual entry.

Technologies Used

PHP / Symfony MySQL React

The Results

60%

Reduction in admin time spent on revenue tracking and reporting

Real-time

Revenue visibility across all properties in the group

Automated

Daily, weekly, and monthly reports delivered to stakeholders

Faster

Data-driven decision making with accurate, up-to-date figures

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